synergy

Chicago Tribune (Steve L. Kent):

"I think that is disgusting," Illinois Gov. Rod Blagojevich said when told about the use of drugs in Midway's new game. "When the companies that make these games compete in the marketplace, what starts to happen is that they have a marketing arms race where in order to top the competition, your game has to be even more filled with violence and sex and drugs and criminal behavior."

Does anyone else detect synergy between Blagojevich and the game makers? They give him a foil to establish his "values" and he gives them cheap publicity.